It's time for
social work & marketing
to meet
And I'll show you why.
When I signed up to go for my Master's in Social Work,
I really had no idea what social work was.
I moved from New Zealand to California (dual citizen perk) to study this mysterious field because I knew:
I wanted to help people (somehow),
I wanted to bring people's goals to life in creative ways,
I cherished the special access I got into people's messy, beautiful lives,
and I loved writing.
After working extensively within the foster care system in two different countries, I still can't really tell you what social work is. 😆 (It’s so multi-faceted)
But I can tell you why it's made me the magical writer I am.
So here's why you need me as your social-work-inspired copywriter.
01 — You need someone who genuinely cares.
I’m not just here for passable copy and a paycheck. If I’m choosing to work with you, then I care about your business. I’m ethical and real. I’m going to go above and beyond. Your goals are my goals.
I have a gentle and genuine approach that will let you kick up your feet (metaphorically, or literally if you want), talk it all out, then let you and your team get back to what you do best—while I get to work.
02 —You need a question-asking expert.
I've clocked hundreds of hours interviewing and supporting foster families. And just as many hours bringing those stories to life on paper.
I won’t just ask you the same generic questions about your brand identity and target audience. I’ll get to know what your clients would do or change if they had a magic wand, and what possibilities you see for them that they don’t even see yet. I won't just write about the benefits of what you offer, but I'll bring them to life through striking headlines, word pictures, and storytelling.
03 — You need someone who can do their research.
With a B.A. in Sociology and an MSW, I can research in my sleep.
Not only will I make sure I know everything I need to know about your business, but I'll make sure I know what your industry's best practices are—and how to make you stand out.
04 — You need that magic blend of strategy and creativity.
What has my social work practice looked like? Playing video games in sneakers with teenage boys, play therapy on bedroom floors, and parties at the courthouse. I love seeing the uniqueness in every situation, and meeting it with the kind of creativity it needs to be something magical.
I know the copywriting strategies you need to turn heads and make sales. But the words that end up representing your business still have to come out of someone's head. They still have to be imagined, created, tested, and edited.
This process is 100% strategic, and also 100% creative. You want someone who can bring both to the table.
