SPEC Banner Ad
I created a 3-frame dynamic Banner ad for The New Yorker magazine digital subscription.
Creative Brief snapshot
Size: Leaderboard (728 x 90 px)
Main goal: Increase the digital-only subscription base
Biggest benefit to communicate: Convenience with staying up to date with the most important topics
Tone: Insightful, Intelligent, Promotional
Target Audience: Readers span ages 30–50 with household incomes of 75K+. They’re tech-savvy and own a smartphone, computer, and probably also at least one tablet.
The Result
A dynamic ad that:
leads with the deep benefits of elevating your daily routine by staying in-the-know all day with captivating, satisfying topics
captures the feel of morning, lunchtime, and evening while still being able to stand alone
and shows the use of a laptop, smartphone, and tablet.
Ready for clickable ads that convert?
I’d love to jump on a call, hear more about your goals, and see what I can do.