The Goal

Leave the Executive Team with a homepage that boldly embodies their mission as Athletic Trainers Leveraging Activism for Social Transformation.

They tried to put together the homepage on their own but got stuck.

They didn’t know what needed to go where, and didn’t know how to distill all their thoughts and passions onto the page.

The Result

• The Executive team have a website they can proudly pitch to potential donors.

• The homepage is now able to capture the attention of a very diverse audience of potential donors, program participants, community members, and more.

• Visitors have clear pathways they can follow to learn more or donate without being overwhelmed by too many options.

• The homepage captures the tone they wanted to have — revolutionary, empowering, confronting, inspiring, challenging, and hopeful.