Website Refresh
Audited and rewrote Starlight Gold’s website.
See the before and after below.
The Goal
The goal of this website is to provide information for jewelers wanting to source ethical gold, as well as for their customers wanting to know where their gold is coming from.
Audit Findings
The hero section was too large because viewers had to scroll down to see the headline
The headline needed to convey both a feeling and the deepest benefit to viewers
The customer journey needed to flow better
The titles needed to match their content
The webpages needed to be optimized for both skimming and deep reading
The copy needed to feel enchanting while still being clear and informative
The Result
A headline that captures two deep benefits in 6 words:
1. Wanting ethically sourced gold
2. While also wanting a true statement piece they can wear
A subhead that gives a snapshot of how this gold lives up to these benefits
New webpage titles for a seamless customer journey
Webpages that are enchanting and informative
Before
Old Headline:
EXPLORE THE EXTRAORDINARY WORLD OF OUR PRECIOUS GOLD
Old Headline for the STARLIGHT DNA page:
THE CELESTIAL ESSENCE: STARLIGHT GOLD AND THE COSMIC CONNECTION
Discovering the Cosmic DNA of Starlight Gold
After
New Headline:
GOLD THAT TRULY MAKES A STATEMENT
From pure New Zealand origins to cutting-edge sustainable mining: Know the whole story of your gold with Starlight
New Headline for the STARLIGHT DNA page:
FROM THE DEPTHS OF NEW ZEALAND’S PRISTINE LANDSCAPES TO THE SYMBOL OF ETERNAL LOVE
Carry a pure piece of cosmic essence wherever you go